1) Evernote
As a marketer, you are bound to think of your next campaign idea at an unexpected time: right before you go to bed, as you are about to step on the subway, or even when you're out with friends. So how do you make sure you don't forget your next lead generation idea? With Evernote, of course!
Evernote is a way to capture your notes while you're on the go. Not only is there a desktop application, but there is also a mobile application. As soon as you open either device, it will sync and update your notes so that you always have access to your latest information. The ability to constantly have a virtual notepad like this is so important for marketers who have to keep up-to-date on the changing landscape of marketing, and best of all, Evernote can be used on any device! For more tips on how to use Evernote for marketing, check out our blog post,How Marketers Can Use Evernote to Organize and Simplify Their Lives.
2) Dropbox
Dropbox is a fantastic tool for collaboration and file sharing; it's so simple! It becomes a folder on your hard drive where you can upload files and share them with others on your team. You can also download Dropbox apps on your smartphone and iPad so you can have those files on the go -- even when you aren't by your computer. But the best part about Dropbox is that you can keep files that are too large to send via email, and immediately give access to other members of your team. This app can also be used on any device.
3) GoDocs
Have you ever been on the go but needed to access your Google Documents to update something you simply forgot to change before you left the office? GoDocs is not an official Google app, but it still works really well to access your Google Docs. It sorts your documents by the last one that was edited and allows you to see the entire document. You can even upload documents right from your phone. If you're working on a spreadsheet with multiple tabs, it includes all of the tabs as well. GoDocs also allows for multiple accounts. This is available for iPhone and Android devices.
4) Trello
Trello is a collaboration tool for to-do lists. Each team member has a "board" where they list tasks they have to do, tasks they are working on, and tasks they have completed. Take a look:
Trello also gives users the ability to assign other team members to tasks on their list, and give deadlines and priority labels to tasks on your list. You can also have checklists within individual tasks and track your progress on completing those tasks.
Trello is both a website app and a mobile app. So when you are leaving work and want to know what you still need to complete, you can just grab your phone, open the app, and look at what your night or next day has to offer! This app is available on iPhone and Android devices.
5) HootSuite
HootSuite provides a social media dashboard that helps marketers post, monitor, and measure their social media tools. It allows you to schedule posts to Twitter, Facebook, and Google+ throughout the day, and even manage multiple accounts. Additionally, it provides analytics that are essential for marketers to be able to report and figure out how to increase their followers, traffic, and clicks. Similar to other apps, HootSuite can be accessed from your smartphone so you can continue to monitor and engage with your followers at any time. This app is available on all desktops.
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